Fashionswap

DESCRIPTION

For the HvA's annual vintage clothing swap, Stijn Zwaard and I created a full visual campaign from the ground up handling everything ourselves from photography and design to post production and final delivery. Together we developed a retro-meets-modern aesthetic, crafting posters and visual assets that matched the tone and energy of the event. Every retouch, colour grade and layout decision was made by us, keeping full creative control from the first shot to the finished poster. It was our first large-scale project for a real client, and with that came real responsibility. We learned what it means to translate a fashion concept into a cohesive visual language, how to communicate ideas clearly and how to deliver a full campaign from start to finish.